Retail media on Amazon: the secrets to a successful advertising platform
As the third largest digital advertising platform in the world, it is tempting to understand the key success factors of Amazon Advertising. In this article, discover Amazon's secrets and best practices for brands and retailers.
Specialised retail players & grocery store chains: a look at retail media in 2020
Retail media has become a must for communicating with today's consumers. Get an overview of retail media in France, in both the grocery and specialised retail industries, and key features to keep in mind in 2020, in this article.
4 new FMCG trends and how to apply them to your business
In recent years, competition has intensified between the historical FMCG groups and smaller new brands which are surfing on the expectations and values increasingly dear to consumers. How to meet these new expectations and gain a privileged place in the heart of consumers?
Recap sheet: The 14 essential KPIs to measure the performance of your omnichannel marketing campaigns
Download our recap sheet to help you remember which key metrics to track. It will become your checklist to ensure that your campaigns have an impact on your business and are meeting your marketing objectives.
In-store digital experiences in supermarket retail stores: where does France stand?
Retailers are tackling in-store digitisation head on to tackle the struggles of superstores and make the in-store purchasing experience more dynamic. Read this recap of the digital tools used to transform French superstores and convenience shops alike.
Which KPIs should you use to measure the performance of specific marketing goals?
Beyond looking at the impact of your campaigns on your business, you will also have marketing objectives specific to your brand and category. So how do you measure the impact of your multichannel campaigns on these objectives?