Auchan, Mars and P&G boost the number of opinions on their products with budgetbox
Popular with consumers and sales accelerators, customer reviews on products are becoming essential on an e-commerce site.
The analysis of Unilever on shopping transformation
Digitalization, omnicanality, visibility, customization... Thanks to Robin Evanno, E-commerce Manager at Unilever for answering our questions about the transformation of shopping and the new challenges facing brands and retailers!
4 Casino : visit the store of the future in a video
Discover all the secrets and innovations of this concept store that is revolutionizing physical commerce.
Bel and PepsiCo share their challenges in the digital arena
Grégoire Argand from PespiCo, Frederic Levy and Pauline Le Bonniec from Bel explain the digital transformation of shopping and its challenges in this context.
WHITE PAPER: portrait and practices of connected consumers in mass distribution
Understanding the customers of today and tomorrow to better retain them is a major challenge for retailers and brands. Discover the global portrait of the consumer connected in mass distribution, both ON and OFF LINE.
Success of the drive, acceleration of delivery, services of the future: the latest trends in food e-commerce in France
Inventory of e-commerce in France, consumer behaviour and expectations, future services (or not?): here is what we have learned from the Drive 2018 Workshops
Computer graphics - Digital in mass distribution: portrait and practices of connected consumers
A budgetbox & Harris Interactive barometer, 2018
Voice, mobile, pedestrian drive: new uses that continue to transform retail
What I learned from the
Generation Z: 5 Marketing Tips for Consumer Goods Brands
To target and attract the under-20s ultra-connected to the consumption of mass distribution products, the weapons previously used will be of little power.