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Advertising & Retail media
Meeting shoppers’ expectations through retail media.
Retail media has become a must for brands and retailers alike to reach consumers effectively. Find all the best practices for a successful retail media campaign in our content on the subject.
Recap Sheet – Retailers : Our 4 Tips for a Successful E-retail Media Strategy
Infographic : The Rise of Mobile in Supermarket Retail – Survey
White Paper: Portrait and Practices of Connected Consumers in Mass Distribution
Supermarket retail: 12 highlights from 2020 and trends of 2021
In this article we take a look at the 12 main developments that shaped retail activity in 2020 and the trends that emerge from them for 2021.
6 questions you may ask yourself about retail media
Discover the answers to 6 key questions about retail media in the digital age, to understand the stakes at play for retailers and brands, and its impact on consumers.
Specialised retail players & grocery store chains: a look at retail media in 2020
Retail media has become a must for communicating with modern consumers. Get an overview of retail media, in both the grocery and specialised retail industries, and key features to keep in mind, in this article.
4 Casino : visit the store of the future in a video
Discover all the secrets and innovations of this concept store that is revolutionizing physical commerce.
Success of the drive, acceleration of delivery, services of the future: the latest trends in food e-commerce in France
Inventory of e-commerce in France, consumer behaviour and expectations, future services (or not?): here is what we have learned from the Drive 2018 Workshops
Mobile use in supermarket retail: consumer behaviour and expectations – survey
Smartphones have become an indispensable part of our lives and are increasingly used by French consumers for their daily shopping, according to our survey with Harris Interactive. Discover the profile of these strategic consumers in this article.
Retail media: why data should be at the heart of your strategy
Retail is becoming increasingly digitised as more consumers head online to do their grocery shopping, offering both retailers and brands more opportunities to use retail media to connect with consumers.
The omnichannel consumer in supermarket retail in 2020: a budgetbox & Harris interactive survey
Shopping habits are changing rapidly. Discover the behaviour and practices of consumers in supermarket retail in 2020, in the results of the new Harris Interactive & budgetbox survey.
Retail media on Amazon: the secrets to a successful advertising platform
In this article, discover the secrets of one of the world’s largest digital advertising platforms and the best practices for brands and retailers.
Boosting battery sales during the peak Christmas season
Covid-19: how do you adapt your strategy? Unilever & Barilla’s shared experience
In this webinar organised by budgetbox, Unilever and the Barilla Group shared their actions and best practices to adapt to this unprecedented time.
Lockdown and beyond: the impacts of Covid-19 on shopping practices in France
To help you adapt your marketing strategy to the changes caused by this turbulent period, discover our analysis of the impacts of the epidemic on consumers’ shopping practices.
Which KPIs should you use to measure the performance of specific marketing goals?
How do you measure the impact of your multichannel campaigns on the marketing objectives specific to your brand and category?
Retail media: the 5 mistakes to avoid for a successful strategy
For brands, digital retail media is a great opportunity to be visible on new customer paths, where product visibility is reduced, and to generate additional sales. However, it’s important to know how to get the most out of it.
Consolidate its positioning in a dynamic market
Boosting the visibility of an innovation on a new market
Defending one’s position mid-season
Bel and PepsiCo share their challenges in the digital arena
Grégoire Argand from PespiCo, Frederic Levy and Pauline Le Bonniec from Bel explain the digital transformation of shopping and its challenges in this context.