Advertising &amp; Retail media

How do you create an e-retail media strategy that meets the expectations of both consumers and advertisers? What are the best practices? Discover all the answers in this recap sheet!

Recap Sheets

Recap Sheet – Retailers : Our 4 Tips for a Successful E-retail Media Strategy

Find all the key figures of our study with Harris Interactive on the use of smartphones in retail in this infographic.

Infographics

Infographic : The Rise of Mobile in Supermarket Retail – Survey

Understanding the customers of today and tomorrow to better retain them is a major challenge for retailers and brands. Discover the global portrait of the consumer connected in mass distribution, both ON and OFF LINE.

White Papers

White Paper: Portrait and Practices of Connected Consumers in Mass Distribution

Supermarket retail: 12 highlights from 2020 and trends of 2021

In this article we take a look at the 12 main developments that shaped retail activity in 2020 and the trends that emerge from them for 2021.

6 questions you may ask yourself about retail media

Discover the answers to 6 key questions about retail media in the digital age, to understand the stakes at play for retailers and brands, and its impact on consumers.

Specialised retail players & grocery store chains: a look at retail media in 2020

Retail media has become a must for communicating with modern consumers. Get an overview of retail media, in both the grocery and specialised retail industries, and key features to keep in mind, in this article.

4 Casino : visit the store of the future in a video

Discover all the secrets and innovations of this concept store that is revolutionizing physical commerce.

Success of the drive, acceleration of delivery, services of the future: the latest trends in food e-commerce in France

Inventory of e-commerce in France, consumer behaviour and expectations, future services (or not?): here is what we have learned from the Drive 2018 Workshops

Mobile use in supermarket retail: consumer behaviour and expectations – survey

Smartphones have become an indispensable part of our lives and are increasingly used by French consumers for their daily shopping, according to our survey with Harris Interactive. Discover the profile of these strategic consumers in this article.

Retail media: why data should be at the heart of your strategy

Retail is becoming increasingly digitised as more consumers head online to do their grocery shopping, offering both retailers and brands more opportunities to use retail media to connect with consumers.

The omnichannel consumer in supermarket retail in 2020: a budgetbox & Harris interactive survey

Shopping habits are changing rapidly. Discover the behaviour and practices of consumers in supermarket retail in 2020, in the results of the new Harris Interactive & budgetbox survey.

Retail media on Amazon: the secrets to a successful advertising platform

In this article, discover the secrets of one of the world’s largest digital advertising platforms and the best practices for brands and retailers.

Discover how we helped Duracell increase sales by 28% over the campaign period, and achieve and ROI of €6.40 for every €1 invested.

Boosting battery sales during the peak Christmas season

Covid-19: how do you adapt your strategy? Unilever & Barilla’s shared experience

In this webinar organised by budgetbox, Unilever and the Barilla Group shared their actions and best practices to adapt to this unprecedented time.

Lockdown and beyond: the impacts of Covid-19 on shopping practices in France

To help you adapt your marketing strategy to the changes caused by this turbulent period, discover our analysis of the impacts of the epidemic on consumers’ shopping practices.

Which KPIs should you use to measure the performance of specific marketing goals?

How do you measure the impact of your multichannel campaigns on the marketing objectives specific to your brand and category?

Retail media: the 5 mistakes to avoid for a successful strategy

For brands, digital retail media is a great opportunity to be visible on new customer paths, where product visibility is reduced, and to generate additional sales. However, it’s important to know how to get the most out of it.

Thanks to targeted communications, Mars achieved 109% of the sales and direct ROI target and a repurchase rate of over 34% among customers recruited via the campaign.

Consolidate its positioning in a dynamic market

40% of the consumers recruited by Bonne Maman repurchased the product within 5 months, and the campaign reached 145% of the sales and turnover objective.

Boosting the visibility of an innovation on a new market

In a seasonal market, Lotus succeeded in attracting long-term customers: 42% of the consumers recruited re-purchased within 4 months of the campaign.

Defending one’s position mid-season

Bel et Pepsico partagent leurs enjeux sur le digital

Bel and PepsiCo share their challenges in the digital arena

Grégoire Argand from PespiCo, Frederic Levy and Pauline Le Bonniec from Bel explain the digital transformation of shopping and its challenges in this context.

Thanks to this campaign, Badoit was able to meet the expectations of each shopper by proposing offers adapted to their profile.

To include a seasonal product in a daily consumption

Herta entered the plant-based market and called on budgetbox to develop the brand’s penetration. The result: 80% incremental sales.

Develop use in a new market

Our personalized recommendations solution enabled Madame Loïk to generate impulse purchases and recruit new consumers.

Increase penetration through hyper-personalized recruitment

Voice, mobile, pedestrian drive: new channels that are transforming retail

The latest trends in e-commerce and mobile, and analysis of new channels: discover what we learned from the Institute of Commerce’s “E-commerce and Omnichannel” day.