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Digitizing in-store journeys to improve the shopper experience
The rise of online shopping in recent years has opened a new chapter in the world of retail, especially in stores. Retailers are now tackling the issue of digitalizing offline channels. Discover all our content on this topic.
Infographic : The Rise of Mobile in Supermarket Retail – Survey
White Paper: Portrait and Practices of Connected Consumers in Mass Distribution
Digital in-store in supermarket retail: where does France stand?
This recap delves into the digital tools that are transforming French superstores and convenience shops alike and making the in-store purchasing experience more dynamic.
Supermarket retail: 12 highlights from 2020 and trends of 2021
In this article we take a look at the 12 main developments that shaped retail activity in 2020 and the trends that emerge from them for 2021.
4 Casino : visit the store of the future in a video
Discover all the secrets and innovations of this concept store that is revolutionizing physical commerce.
Success of the drive, acceleration of delivery, services of the future: the latest trends in food e-commerce in France
Inventory of e-commerce in France, consumer behaviour and expectations, future services (or not?): here is what we have learned from the Drive 2018 Workshops
Mobile use in supermarket retail: consumer behaviour and expectations – survey
Smartphones have become an indispensable part of our lives and are increasingly used by French consumers for their daily shopping, according to our survey with Harris Interactive. Discover the profile of these strategic consumers in this article.
Covid-19: how do you adapt your strategy? Unilever & Barilla’s shared experience
In this webinar organised by budgetbox, Unilever and the Barilla Group shared their actions and best practices to adapt to this unprecedented time.
Lockdown and beyond: the impacts of Covid-19 on shopping practices in France
To help you adapt your marketing strategy to the changes caused by this turbulent period, discover our analysis of the impacts of the epidemic on consumers’ shopping practices.
Digital-in-store: how can FMCG brands use it to drive growth?
Let’s take a look at the impacts of the digitalisation of store on FMCG brands and the best practices to adopt for your marketing strategy.
Supporting the rebranding of a flagship range
Defending one’s position mid-season
Bel and PepsiCo share their challenges in the digital arena
Grégoire Argand from PespiCo, Frederic Levy and Pauline Le Bonniec from Bel explain the digital transformation of shopping and its challenges in this context.