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      Portrait and Practices of Connected Consumers in Mass Distribution

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MOBILE EN GRANDE DISTRIBUTION
Blog

Digital in-store in supermarket retail: where does France stand?

This recap delves into the digital tools that are transforming French superstores and convenience shops alike and making the in-store purchasing experience more dynamic.
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Tendances 2021
Blog

Supermarket retail: 12 highlights from 2020 and trends of 2021

In this article we take a look at the 12 main developments that shaped retail activity in 2020 and the trends that emerge from them for 2021.

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Monétisation magasin
Blog

6 questions you may ask yourself about retail media

Discover the answers to 6 key questions about retail media in the digital age, to understand the stakes at play for retailers and brands, and its impact on consumers.

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GSS et alimentaire
Blog

Specialised retail players & grocery store chains: a look at retail media in 2020

Retail media has become a must for communicating with modern consumers. Get an overview of retail media, in both the grocery and specialised retail industries, and key features to keep in mind, in this article.

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L'ANALYSE D'UNILEVER SUR LA TRANSFORMATION DES COURSES
Blog

Unilever’s analysis of the transformation of shopping

Digitalization, omnicanality, visibility, customization… Thanks to Robin Evanno, E-commerce Manager at Unilever for answering our questions about the transformation of shopping and the new challenges facing brands and retailers!

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4 CASINO
Blog

4 Casino : visit the store of the future in a video

Discover all the secrets and innovations of this concept store that is revolutionizing physical commerce.

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Blog

Success of the drive, acceleration of delivery, services of the future: the latest trends in food e-commerce in France

Inventory of e-commerce in France, consumer behaviour and expectations, future services (or not?): here is what we have learned from the Drive 2018 Workshops

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MOBILE EN GRANDE DISTRIBUTION
Blog

Mobile use in supermarket retail: consumer behaviour and expectations – survey

Smartphones have become an indispensable part of our lives and are increasingly used by French consumers for their daily shopping, according to our survey with Harris Interactive. Discover the profile of these strategic consumers in this article.

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Retail media data
Blog

Retail media: why data should be at the heart of your strategy

Retail is becoming increasingly digitised as more consumers head online to do their grocery shopping, offering both retailers and brands more opportunities to use retail media to connect with consumers.

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Omnicanalité
Blog

The omnichannel consumer in supermarket retail in 2020: a budgetbox & Harris interactive survey

Shopping habits are changing rapidly. Discover the behaviour and practices of consumers in supermarket retail in 2020, in the results of the new Harris Interactive & budgetbox survey.

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Monétisation de votre site e-commerce
Blog

Retail media on Amazon: the secrets to a successful advertising platform

In this article, discover the secrets of one of the world’s largest digital advertising platforms and the best practices for brands and retailers.

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TENDANCES DE CONSOMMATION PGC
Blog

4 new FMCG trends and how to apply them to your business

How do you meet the new and changing expectations of modern consumers and earn a special place in the heart of your customers?

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COVID-19 : COMMENT ADAPTER SA STRATÉGIE
Blog

Covid-19: how do you adapt your strategy? Unilever & Barilla’s shared experience

In this webinar organised by budgetbox, Unilever and the Barilla Group shared their actions and best practices to adapt to this unprecedented time.

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Impacts-Covid
Blog

Lockdown and beyond: the impacts of Covid-19 on shopping practices in France

To help you adapt your marketing strategy to the changes caused by this turbulent period, discover our analysis of the impacts of the epidemic on consumers’ shopping practices.

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KPIs
Blog

Which KPIs should you use to measure the performance of specific marketing goals?

How do you measure the impact of your multichannel campaigns on the marketing objectives specific to your brand and category?

Find out more

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Solutions for brands
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  • In-store marketing
  • Get reviews on your products
Solutions for retailers
  • Monetise your e-commerce website
  • Monetise your in-store audience
  • 360 CRM activation tool
  • Scan & Go Applications
Objectives for brands
  • Increase your sales across all channels
  • Improve your e-commerce visibility
  • Engage your target audience
  • Track your performance
Objectives for retailers
  • Monetise your audience
  • Increase your e-commerce sales
  • Unify your omnichannel communications
  • Digitalize the in-store experience
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