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Digital-in-store: how can FMCG brands use it to drive growth?
Let’s take a look at the impacts of the digitalisation of store on FMCG brands and the best practices to adopt for your marketing strategy.
Retail media: the 5 mistakes to avoid for a successful strategy
For brands, digital retail media is a great opportunity to be visible on new customer paths, where product visibility is reduced, and to generate additional sales. However, it’s important to know how to get the most out of it.
Bel and PepsiCo share their challenges in the digital arena
Grégoire Argand from PespiCo, Frederic Levy and Pauline Le Bonniec from Bel explain the digital transformation of shopping and its challenges in this context.