Digitising France’s number 1 FMCG CRM program

Success Stories Ma vie en couleurs

Ma vie en couleurs


Brands use discount coupons as an essential lever to get their products tried and create a direct relationship between them and their customers. For several years, Ma Vie En Couleurs, France’s leading CRM programme, has been taking this challenge on board and has been offering discount coupons to its members for several years.

Consumer habits are constantly changing and new consumption methods have emerged such as drive or home delivery. We must therefore adapt and integrate them. Before, consumers printed their coupons and used them in stores. But how can the use of discount coupons be made possible on the different purchasing paths?


The budgetbox_Shop to You technological solution, developed in partnership with Clic2buy, bridges the gap between the brand’s CRM site and retailers’ e-commerce sites.

How does it work? The members of “Ma vie en Couleurs” connect to the site and select the coupons they want. They transfer them directly into the basket of the chosen e-retailer and continue their shopping.


  • Platform implemented in 3 months.
  • +650 offers / year


First of all, budgetbox_Shop to You generates traffic to our website, standing as a strategic development lever. In addition, we were seduced by the fluidity of the customer experience offered by the solution and its turnkey aspect. I invite all brand CRM programs to connect to Auchan Drive!

Stéphane Vandenweghe,
Director of Supply and Marketing at Auchan Drive

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