{"id":7002,"date":"2021-06-19T20:53:58","date_gmt":"2021-06-19T18:53:58","guid":{"rendered":"https:\/\/www.budget-box.com\/developper-la-penetration-grace-a-un-recrutement-hyper-personnalise\/"},"modified":"2025-03-26T10:47:40","modified_gmt":"2025-03-26T09:47:40","slug":"increase-penetration-through-hyper-personalized-recruitment","status":"publish","type":"page","link":"https:\/\/www.budget-box.com\/en\/success-stories\/increase-penetration-through-hyper-personalized-recruitment\/","title":{"rendered":"Increase penetration through hyper-personalized recruitment"},"content":{"rendered":"
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\"Logo<\/h2>\n<\/div>\n
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CHALLENGE<\/h2>\n

The fresh pasta cheese market is growing with indicators of +3.3% (volume) and +0.7% (value)[1]. Market growth is driven by natural references, although flavoured products are returning to a slightly higher growth rate, particularly in terms of volume.<\/p>\n

Madame Lo\u00efk is the 2nd national brand of plain fresh cheese and the 4th national brand of flavoured fresh cheese with a depth of range extended by 7 references (Garlic and Fine Herbs, Shallot Chives, Fig Nuts, Nut Pieces, Goat, Blue and Pepper).<\/p>\n

Ms. Lo\u00efk recorded the strongest volume growth in the market and remains the leading brand contributing to volume growth[1]. In this context, the brand requested budgetbox to meet three major objectives:
\n– Consolidate its positions in the nature segment,
\n– Gain market share in the flavoured fresh pasta segment,
\n– Give omni-channel visibility to the brand.<\/p>\n<\/div>\n

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ANSWER<\/h2>\n

Ms. Lo\u00efk used the budgetbox_Smart Recommendations solution to create impulse buying and recruit new consumers with personalized recommendations during the purchase process combined with an immediate discount on the brand’s products.<\/p>\n

Throughout the campaign, thanks to the insights provided by budgetbox, Mrs Lo\u00efk was able to detect new growth drivers through live tests & learn operations.<\/p>\n<\/div>\n

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RESULTS<\/h2>\n
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  • 86% of contacts were allocated to recruitment.<\/li>\n
  • 3\/4 of the campaign sales are incremental.<\/li>\n
  • New recruitment levers identified.<\/li>\n
  • Development of traffic within the different ranges Madame Lo\u00efk.<\/li>\n<\/ul>\n
    <\/div>\n
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    [1] Source : LA\u00cfTA<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    CHALLENGE The fresh pasta cheese market is growing with indicators of +3.3% (volume) and +0.7% (value)[1]. Market growth is driven…<\/p>\n","protected":false},"author":9,"featured_media":6160,"parent":8062,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"type_contenu":[],"class_list":["post-7002","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/pages\/7002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/comments?post=7002"}],"version-history":[{"count":3,"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/pages\/7002\/revisions"}],"predecessor-version":[{"id":12512,"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/pages\/7002\/revisions\/12512"}],"up":[{"embeddable":true,"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/pages\/8062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/media\/6160"}],"wp:attachment":[{"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/media?parent=7002"}],"wp:term":[{"taxonomy":"type_contenu","embeddable":true,"href":"https:\/\/www.budget-box.com\/en\/wp-json\/wp\/v2\/type_contenu?post=7002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}