Boost the visibility of my product
300k qualified contacts on all channels
+ 7% of President's market share in volume terms
ChallengePresident wishes to consolidate his leadership and develop his positions on his offer of Fondue aux 3 fromages.
In this context, President has set himself two major objectives:
- Develop penetration with a complementary target group.
- Increase the quantities purchased from the core target group by soliciting them at the beginning of the season.
"Our product can be consumed with family or friends. The drive is a strategic lever for us because on this channel, 70% of customers are families with children," says Jean-Camille Périssé, Lactalis' National Merchandising Manager.
Seasonal cheeses are impulse products. How can we emerge on the connected purchasing paths, which have been acclaimed by families - President's core target - with low visibility for this product category?
AnswerPresident called on budgetbox to help him develop his penetration with his core target: the family.
budgetbox has designed an omnichannel digital communication campaign (drive and in store) to promote the Président 3-cheese fondue range, as well as a new meal solution: the Boîte à chaud.
budgetbox offers connected consumers who may be interested in the Hot Box personalized and native recommendations on their purchase paths.
Results- 300,000 qualified contacts on all channels.
- A campaign that contributed to a +7% increase in President's market share in volume terms in the fondue market for 3 months.
- ROAS: confidential.
TestimonialsWe particularly appreciated the ability of the budgetbox teams to effectively target e-shoppers, customize offers and generate incremental sales. We have seen a very positive impact from our digital market share. budgetbox is for us the right lever to support the distributor on the drive channel, generating qualified traffic. The fondue range and the Galbani brand also used this medium with great success
Jean-Camille Périssé, National Merchandising Manager of Lactalis.